Ditch the Bland Backdrop. Your Video Call Background Needs a Personality Boost
In today’s world of endless Zoom meetings, Teams calls, and virtual coffee breaks, the backdrop you choose for your video calls has become the new power tie—or for some, the new bedhead. But while you might think that a neutral, plain wall is the safe bet for making a good impression, research says that most of us are missing the mark. Yes, even you with the “hostage-style video” background.
According to a study published in the Wall Street Journal, it turns out that our instincts to blend into the digital woodwork might actually be working against us. The study revealed that while many people default to a nonrevealing, plain background to appear competent and professional, others actually prefer to see a bit more personality on their screens.
Why a Plain Background Might Be Doing You a Disservice
The researchers behind this study conducted a series of experiments involving over 2,000 participants, focusing on how people choose backgrounds for their video calls and how those choices are perceived by others. Their findings? When we’re the ones on camera, we tend to err on the side of caution—opting for nonrevealing backgrounds that don’t give away too much about who we are.
But here’s the kicker: when the roles are reversed, and we’re the ones watching, we actually prefer backgrounds that reveal a bit of the other person’s personality. Whether it’s a peek at a well-organized bookshelf, a few potted plants, or that Jackson Browne “Running On Empty” album cover poster from 1978, these personal touches make us more likely to feel connected to the person on the other side of the screen.
The Power of Personality in Video Calls
It seems counterintuitive, right? We want to look professional, so we strip away anything that could distract or detract from that image. Yet, when we’re on the other side of the virtual table, we appreciate those little glimpses into someone else’s world. It’s these “revealing” backgrounds that make us feel more at ease, more connected, and more likely to trust and engage with the person we’re speaking to.
But don’t just take my word for it—consider the findings of the study. Participants reported greater satisfaction with their customer service interactions when employees used backgrounds that showed a bit of personality. They were also more willing to engage with those employees again and recommend them to others. The same principle applies in other scenarios, too, from job interviews to team meetings.
Finding the Balance: Show Some Personality, But Keep It Classy
Now, before you run off to plaster your favorite movie scenes or meme collections behind you, there’s a fine line between personal and too personal. While a background that reveals a bit of who you are can make you seem friendlier and more sincere, a messy room or overly quirky backdrop can backfire. No one wants to see your pile of laundry or your line-up of prescription bottles either.
Instead, opt for something that reflects your best self—whether it’s a neatly arranged bookshelf, a piece of tasteful art, or a few strategically placed plants. These elements can add warmth and personality to your calls without overwhelming your professional image.
Overcoming the Corporate “Brand Police”
If you’re working for a company that mandates specific backgrounds for video calls, you’re not alone. Many organizations prefer to have control over the imagery and messaging presented during virtual meetings, often requiring employees to use backgrounds featuring the company logo or branded content. While this can feel limiting, there are still ways to inject a bit of your personality into these corporate-approved settings.
First, embrace the branding as part of your professional image. Think of it as an extension of your work attire—just as you wouldn’t show up to a meeting in a T-shirt if the dress code is business formal, using the prescribed background shows your alignment with the company’s values and image.
However, you can still make it your own. Pay attention to how you position yourself within the frame. A well-framed shot can make you look polished and professional, even within a branded backdrop. Additionally, subtle personal touches, like a well-chosen outfit or a small but meaningful object within your workspace that peeks into view, can help balance the corporate feel without breaking any rules.
If possible, consider negotiating a slight customization with your employer—perhaps a version of the background that incorporates both the company branding and a personal touch relevant to your role or personality. Companies value individuality when it aligns with the brand, and a well-made case could give you the flexibility to stand out while staying within the guidelines.
Remember, the key is to harmonize your personal brand with the company’s image, making you both a standout employee and a true team player.
Authenticity Wins the Day
In the end, the real takeaway is this: authenticity usually wins. Whether you’re a customer service rep trying to connect with clients, a job candidate hoping to make a strong impression, or just trying to survive yet another endless video call, showing a bit of who you are can go a long way.
So next time you’re about to click that “Start Video” button, think twice before you settle for the plain wall. A touch of personality could be just what you need to stand out in a sea of sameness. After all, in a world where everyone’s trying to look the same, the real power move is to let your true self shine through—background and all.
And if you’re a fan, go ahead and flaunt that favorite movie poster. Just maybe skip the one with Tony Montana in Scarface sitting over a small mountain of cocaine.
